Crete has recently united with Greece. The currency of the Cretan state is still circulating. The exchange of populations is completed. Agricultural products are a mainstay of the economy of the island.
"Lemonatzides", as the itinerant soft drink salesmen where called, saunter around the countryside and cities, selling ice-cold refreshments. Vassilis Zidianakis proceeds to the first hand bottling in porcelain bottle at the shoe workshop, in the basement of his father, in Agies Paraskies.
Donkeys, tirelessly carrying the refreshments from village to village, making "FIMI" famous.
During the turbulent interwar period, Heraklion is a vibrant city with an intense social life.
World War II.
The Battle of Crete, the occupation and the heroic resistance of the Cretans.
Through struggles and hardships, through extreme conditions, the company resists and survives. The German invaders' parachutes become loot and utilize to protect the fruit crates from the elements of nature.
Hand-operated machines and pack animals remain the forefront of production and distribution.
Modernization and urbanization, changing the look of cities.
Let there be light!
Electricity reaches every village in Crete and radically changes people's lives.
Vangelis Zidianakis laid the foundation stone of the factory by changing the scale of production.
Vaggelis Zidianakis takes over, investing in the technology of the era and dramatically increases production.
The conjuction agreement of Greece and European Economic Community comes into force.
Regime changes, democratization. After the dark years of dictatorship, Greece is on a European route.
The bottling is now in glass bottles with a crown cap. The quality and taste of the drink is unchanged.
The company is rehoused in Agies Paraskies. There is a big investement in technological infrastructure and production equipment at the leading edge technology of the time. The range is enriched with new flavors of soft drinks.
The new 100-drachma bill comes into circulation (It features Korais, Athena and the monastery of Arkadi).
Private TV, mobile telephony and technological innovations are changing people's lives once again.
Further modernization of the facilities. Development of the distribution system and bottling the new pet bottle.
"FIMI" becomes S.A. The baton passes to Vasilis Zidianakis. Inauguration of two modern production lines and the launch of new soft drinks flavors.
Farewell to the drachma. The triumph of Portugal, Greece is the European champion. The olympic games in Athens.
Fimi Launches 2 new glass bottles.
Fimi Launches 2 new glass bottles.
